Why Medallia
Why Medallia

Learn how partnering with us can transform your business — for both customers and employees.
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Impact the world beyond your own
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Medallia Platform

Explore how experiences come together in one powerful platform.
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Collect every signal for more meaningful data
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Run complex, global programs with self-service
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Close the loop and drive action quickly
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Uncover essential insights from every interaction
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Easily share data across systems and teams
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Expand your program with flexible pricing
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Keep your business data safe and compliant
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End-to-end customer experience management and orchestration
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Improve agent engagement and optimize service quality
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Expert research strategy, design, analytics, and deliverables
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MEDALLIA FOR MARKET RESEARCH

Stay ahead of the competition.

Meet your top data analyst, ready to show you exactly where to lean in.

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Don’t sweat a changing market.

Uncover the predictors.

AI analyzes massive data sets to show you trends in real time.

Rich feedback tells a richer story.

Capture story-rich feedback like video from customers to paint a brighter picture.

Research as fast as you need it.

Gather market research in record time to get a tangible pulse of the market.

Know what moves to make.

With customer, market, and employee data analyzed in one system, knowing where to take action is crystal clear to all stakeholders.

Fast track your insights with pro support.

Tap into the expertise of Medallia’s market research pros, blending qualitative and quantitative methods to deliver spot-on, actionable insights. From project design to analysis and storytelling, we go beyond the surface to tackle your biggest challenges—delivering prioritized, impactful solutions with a white-glove, consultative touch.

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In-the-moment data points the way.

The key to identifying growth opportunities is seeing the big picture. So Medallia digs through massive datasets — spending, survey panels, video feedback, and hundreds of other signals — to show you where, how, and why consumers spend their money, pinpointing the best next steps for your brand.

Capture the competitive white space.

Track spending trends and send targeted surveys to recent shoppers — even see how you stack up against competitors. Medallia combines behavioral and survey insights to reveal exactly where competitors are winning and where you can step in to take the lead. Stop waiting for reports and start acting on opportunities to stay ahead of the curve.

Access the richest feedback there is.

Feedback comes to life with video. Capture, analyze and share consumer feedback through video in a single platform. Extract meaningful insights using AI so you can quickly tell powerful stories that inspire customer-driven actions.

Explore Medallia Video

DIY surveys get the fastest insights.

Build surveys that work as fast as you do with Medallia’s intuitive survey builder. Whether you’re using expert-designed templates or starting fresh, you’ll collect responses in record time across multiple channels. Real-time reporting helps you spot trends early, track response rates, send reminders, and share insights seamlessly—so you can act faster and smarter.

Explore Agile Research
Video

Uncover What Customers Want: How Insights Impact Relationships

Discover how Realtor.com explores customer desires through in-depth market research and insights.

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Related Resources

Brochure

Medallia for Market Research

Empower your team with real-time insights at scale so you can act quickly with confidence. With Medallia, you can analyze massive datasets in real-time, capture rich survey feedback quickly, cut down on research project timelines, and drive informed decisions.

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Case Study

How 3 Leading Brands Generated Strategic Insights Using Medallia Market Research

Across industries, our clients have leveraged Medallia Market Research to see major returns as they optimize strategies and deliver better experiences to their customers.

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Report

Consumer Reactions to Inflation

We saw major consumer behavior shifts across 2020 and 2021, and inflation has grown to be the dominant driver of consumer trends in 2022. In this report, we analyzed consumer behavior and sentiment to understand how inflation is impacting consumers’ day-to-day lives.

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